Articles about advertising


SMILE DARN YA SMILE

Last updated: 06/07/2018

In 1964, several American insurance companies had been merged together. As always in these things, everyone wasn’t totally happy. Some departments overlapped, everyone was tryi

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DIGITAL DISCONTENT (THE GRAND UNIFIED THEORY)

Last updated: 06/07/2018

Right now there is a lot of discontent around digital media.  It is focused significantly on four areas:  brand discontent, user discontent, agency discontent, and news disconten

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5 reasons I still hate voice assistants, even as the world goes nuts for them

Last updated: 06/06/2018

I have multiple devices that I can talk to, and outside of telling Siri to turn off the lights when I go to bed (because I’m a lazy, terribly person), I don’t talk to a single

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Ad Agencies Need More Content for New Business

Last updated: 06/06/2018

Coca Cola has always been at the forefront of innovation. The company recently announced they were committing to a different marketing strategy that no longer relied on traditional

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Lush 'anti-spy cops' campaign criticised

Last updated: 06/05/2018

Cosmetics company Lush has been heavily criticised on social media for a campaign aimed at drawing attention to the so-called UK "spy cops" scandal. Lush says it is highlighting "

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Apple Looks to Expand Advertising Business With New Network for Apps

Last updated: 06/05/2018

Apple Inc. has been talking to app makers about participating in an Apple network for distributing digital ads and sharing revenue. Shown, an Apple employee demonstrated the app sw

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Authors | Branding Strategy Insider

Last updated: 06/05/2018

Authors Derrick Daye Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing

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Lurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for the Eyes

Last updated: 06/05/2018

While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoiss

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Dawn On Sunset: Why The Oldest Advertising Ways Are Thriving In The Middle Of The Digital Revolution

Last updated: 06/05/2018

The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today’s blacklight, multidimensional fl

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Why are Lush accusing police of being spies and liars?

Last updated: 06/05/2018

Share this article with Google Plus Lush has caused outrage with a bizarre new anti-policing marketing campaign accusing officers of being spies and liars. The British Cosmetic c

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