Articles about advertising


How to Optimize Your Google My Business Listing

Last updated: 01/04/2018

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. An important first step in any local SEO st

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The Rise of Storytelling in Marketing – as told by LinkedIn data

Last updated: 01/01/2018

Do not show me this again. The Rise of Storytelling in Marketing – as told by LinkedIn data The story of a year that put storytelling on the marketing map Jason Miller December 4

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How to Rank in 2018: The SEO Checklist - Whiteboard Friday

Last updated: 12/30/2017

It's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a good handle on a wide variety of detai

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4 Trends in Online Marketing Business Owners Need to Watch for in 2018

Last updated: 12/28/2017

As 2017 draws to a close, it's important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers

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4 Ways Social Media Influences Millennials' Purchasing Decisions

Last updated: 12/24/2017

Why do brands spend so much time and effort courting millennials on social media? Digital marketing is a big undertaking, it can be expensive, and there’s lots of competition. St

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10 AdWords Extensions You Should be Using (But Probably Aren’t)

Last updated: 12/23/2017

So, you’re running an AdWords campaign. And your results are varied at best. One day, your  might bring in a decent chunk of leads, but another day it falls dormant. Why is i

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Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing

Last updated: 12/16/2017

Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSP…WTF??) makes it difficult to understand what's wha

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9 offline marketing tactics that still work

Last updated: 12/04/2017

Some customers prefer handshakes, eye contact and content they can hold in their hands. Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

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Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Last updated: 12/02/2017

Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers

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Our Advertising Principles | Facebook Newsroom

Last updated: 11/28/2017

Our advertising team works to make meaningful connections between businesses and people. That’s a high bar, given many people come to Facebook, Instagram and Messenger to connect

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