Articles about marketing

12 Online Marketing Tactics You Should Be Using in 2018

Last updated: 01/16/2018

The internet has changed business marketing forever, allowing companies to reach a large group of potential customers with a relatively small amount of money. But with so many plat

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Why Digital Marketing Is Crucial to Your Business's Success

Last updated: 01/01/2018

What are the pros and cons to a career in digital marketing? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better

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The Post Office on swapping tactics for strategic transformation - Marketing Week

Last updated: 10/17/2017

Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being stra

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The Impact Amazon Has (or Soon Will Have) on Your Brand: Do You Have a Plan?

Last updated: 10/11/2017

Related:  4 Ways Omni-Channel Retailers Can Step Up Their Shipping Game How your brand executive team can respond: Implement and enforce an online reseller policy with language f

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Data From 3.5 Million Employees Shows How Innovation Really Works

Last updated: 10/10/2017

The variables that make for a successful innovation program are independent of whether the company is seeking disruptive or incremental innovations. It doesn’t matter whether the

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Here's What Your Business Can Learn From a 90 Year-Old Factory That Henry Ford Built

Last updated: 09/03/2017

Completed in 1928, Henry Ford's River Rouge plant was a marvel of its age. It was almost 100% vertically integrated, even producing its own steel, and by the 1930s over 100,000 emp

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Here’s why the USB port built into your car charges so agonizingly slow

Last updated: 09/03/2017

There’s a USB port on the center console of my 2015 Mazda3, right beneath the stereo — it’s really well located. Get in the car, plug in your cell phone, turn the key (well,

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How Successful Leaders Manage the Most Difficult Aspect of Owning Any Business

Last updated: 09/01/2017

There is a common thought that goes something along the lines of, “Business would be easy if I didn’t have any customers or employees.” While that might make things easier fo

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Marketing about power and with power

Last updated: 08/29/2017

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like All

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Majority of U.S. consumers still download zero apps per month, says comScore

Last updated: 08/26/2017

Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobi

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